Customizing Kemana layout is very easy, because Kemana is template driven. Meaning, you don't need to access any PHP files to make modification, instead you only need to modify some template files.
It's very easy to add your own fields also. If you feel Kemana doesn't provide some fields you need (such as Brand Name, Maker, etc), you can easily add them by using custom fields.
And finally, muliple directory comes handy if you want to set up several directories under one site. Not only it saves money, but also saves time, as all directories management done under one ACP.
This documentation covers all of above.
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